Job Description

Overview

Job Description: We are looking for an ambitious and proven Senior Digital Marketing Executive with 3+ years of experience and in-depth knowledge of digital marketing platforms.

Responsible for generating quality traffic for our website (the US-based website and traffic needed also from the USA).

Responsibilities

• Hands on experience in creating marketing campaigns for PPC campaigns, SEO, SMO, SEM, SMM, Google AdWords, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements and Content writing .
• Plan, execute, measure and optimize marketing campaigns across Social Media, SEM, Facebook Ads, and SEO.
• Define programs that use social media marketing techniques to increase visibility, membership, and traffic for the site.
• Develop and manage digital marketing campaigns.
• Good understanding of social media strategies.
• Plan, execute, measure and optimize campaigns across multiple channels and ensure alignment with business goals.
• Strong analytical skills and the ability to interpret data to inform decisions.
• Proficient with Social Media Optimization (SMO) and related analytics tools.
• Experience with A/B testing.
• Video marketing and content writing as part of campaign strategies.

Qualifications

• 1. Relevant experience in digital marketing.
• 2. Leading and managing SEO/SEM, marketing databases, local SEO, email, social media, and/or display advertising campaigns.
• 3. Highly creative with experience in identifying the target audience and devising digital campaigns that engage, inform, and motivate.
• 4. Experience in optimizing landing pages and user funnels.
• 5. Solid knowledge of website analytics tools (e.g., Google Analytics/Webmaster).
• 6. Experience in setting up and optimizing Google AdWords, Facebook, Pixel Marketing, and LinkedIn Ad campaigns.
• 7. Working knowledge of HTML and CSS.
• 8. Up-to-date with the latest trends of Google and best practices in online marketing and measurement.
• 9. Video marketing.
• 10. Content writing.
• 11. Planning, executing, measuring and optimizing marketing campaigns across Social Media, SEM, Facebook Ads, and SEO.
• 12. Define programs that use social media marketing techniques to increase visibility, membership, and traffic for the site.
• 13. Develop and manage digital marketing campaigns.
• 14. Good understanding of social media strategies.
• 15. Aggressive learning curve on new digital marketing techniques and mobile marketing.
• 16. Proficient with Social Media Optimization (SMO).
• 17. Strong analytical skills.
• 18. Strategic link building and forum participation.
• 19. Perform directory and blog submissions.
• 20. Experience with A/B testing.
• Education: Degree or PG

Benefits

Extra benefits: Digital Marketing Certification, and Content Writing

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