Job Description

What makes this role important at Ipsos?

The Global Service Leader, Brand Navigator , is a valuable hybrid talent, blending deep technical expertise with a sharp understanding of the business landscape. This position not only leads to the creation and execution of a new Service (Brand Navigator) but also ensures it is commercially viable and strategically aligned with the company's goals.

The Global Service Leader is a senior leadership role responsible for driving the strategic vision, development, and executing global and innovative solutions cross Service Lines on Brand Management for generating a new stream of revenues for Ipsos.

What you can expect to be doing:

Service Strategy and Commercial Viability

• A key responsibility is to ensure that the Service strategy aligns with business questions from the clients on Brand Management.
• This involves:
• Market and Trend Analysis: analyzing market trends, customer needs, and the competitive landscape to identify opportunities for new solutions, specifically on US (Big tech cies, FMCG, Services) and the top major markets like UK, CN, FR, Ger, IN, BRA, MEX
• Business Case Development: Creating compelling business cases for the new Service Brand Navigator, including the Brand Intelligence Platform, key delivery element of the offer. This includes forecasting potential revenue and investments year by year.
• Service Roadmap: Defining and managing the Service roadmap, ensuring it aligns with the company's strategic goals and market demands.
• Cost and Margin Management: Managing product costs to meet quality and margin targets

Technical Development and Leadership

• This role is deeply involved in the technical aspects of the development of the delivery platform named Brand Intelligence Platform. Activities include:
• Full Lifecycle Management: Leading the product development lifecycle from the initial idea to the final launch and beyond.
• Technical Expertise: Providing technical guidance and support to team members and stakeholders throughout the development process.
• Prototyping and Testing: Overseeing the creation of prototypes and managing the testing and iteration processes to ensure product quality and performance.
• Technical Documentation: Developing and maintaining detailed documentation for product specifications and requirements.

Cross-Functional Collaboration and Communication

A Global Service Leader acts as a bridge between various departments which requires:

• Stakeholder Management: Engaging with a wide range of stakeholders, including marketing, sales, engineering, and design teams, to ensure alignment and a unified vision.
• Clear Communication: Effectively communicating complex technical concepts to non?technical stakeholders and translating business needs into technical requirements.
• Supplier and Partner Relationships: Managing relationships with external suppliers and partners, including negotiating contracts and ensuring timely delivery of components or services.

As a senior team member, this individual is expected to lead and mentor others which includes:

• Project Team Management: Building and managing project teams for the development and review of the Service.
• Foster a collaborative and cross?functional environment, working closely with product development, engineering and marketing teams.
• Establish strong relationships with external partners, including technology vendors, clients, and industry experts.

What success in this role looks like:

A Global Service Leader is a pivotal strategic leader, and success is measured by a blend of business impact, leadership effectiveness, and product innovation. The key performance indicators (KPIs) go beyond simple metrics to reflect the influence on the company's trajectory.

Business and Financial Impact

• Ultimately, a Global Service Leader is accountable for the commercial success of the new Service Brand Navigator.
• New stream of Revenue generated: revenue generated globally by the new Service Brand Navigator contributing to the total revenue cross Service Line on Brand Management.
• Market Share and Growth: A key indicator is the ability to expand the Brand business market share. This is often measured by the growth rate on Brand domain versus our main competitor

Team Leadership and Development

• A significant portion of a Global Service Leader role involves inspiring teams around him.
• Team Performance and Growth: A successful Service Leader builds a high?performing team of Service managers in the top markets, starting by US.
• Cross?Functional Collaboration: the Service Leader must foster a collaborative environment and effectively lead cross?functional teams, including engineering, marketing, and Client Service teams.
• Fostering a Strong Product Culture: A key indicator is the ability to cultivate a culture of innovation, accountability, and continuous improvement within the organization.

This might be the job for you if you have:

• 15+ years of experience in market research, brand management (ideally Brand Tracking), innovation or product development with a focus on IT/TECH dimension
• Proven track record of successfully leading innovation initiatives and launching new products or services.
• Deep understanding of brand health tracking methodologies, data analysis techniques, and market research principles.
• Strong knowledge of digital technologies and their application in market research and brand management.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence and inspire cross?functional teams.
• Strategic thinker with the ability to translate market insights into actionable innovation strategies.
• Experience managing budgets and resources effectively.

In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $235,000 to $270,000. Your final base salary will be determined based on several non?discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

Whats in it for you:

At Ipsos youll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how were making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | US

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employees individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos diverse employees who compile and analyze this datathey are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

About the Team

The Brand Health Tracking Service Line helps clients manage their in?market brands in terms of monitoring health and making sure they are on the right course.Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.

About Us

Ipsos is one of the worlds largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full?service research organization for four consecutive years. With over 75 different data?driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject?matter experts from around the world, combining thematic and technical experts to deliver top?quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

Job Info

• Job Identification 6696
• Job Category Research
• Posting Date 09/18/2025, 07:34 AM
• Locations Chicago, IL, United States New York, NY, United States Cincinnati, OH, United States Troy, MI, United States Norwalk, CT, United States Washington, DC, United States Seattle, WA, United States Culver City, CA, United States San Francisco, CA, United States (Hybrid)

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