Ecommerce Manager Job at Stu's Home Improvement Outlet, Dubuque, IA

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  • Stu's Home Improvement Outlet
  • Dubuque, IA

Job Description

Fractional- Director of E-Commerce

(Hands-On Builder | Retail / Open-Box / Liquidation)

Role Summary

Stu’s Home Improvement Outlet is seeking a fractional, hands-on E-Commerce Leader to design, build, and launch a scalable e-commerce program for a fast-growing open-box, liquidation, scratch-and-dent retail operation .

This role is not about managing listings. It is about building the entire e-commerce engine —platforms, processes, automation, pricing logic, and staff workflows—so online sales become a repeatable, profitable system that supports multi-store expansion .

This is a builder role , not a maintenance role.

Why This Role Is Fractional

  • The work is foundational and system-based
  • You need senior-level experience , not a junior executor
  • Once the system is built, it transitions to internal staff
  • Full-time would be inefficient until volume scales further

REQUIRED EXPERIENCE (NON-NEGOTIABLE)

Candidates must have :

  • 5+ years leading e-commerce in a retail environment
  • Direct experience building e-commerce systems from scratch
  • Strong background in open-box, liquidation, outlet, returns, or scratch-and-dent retail (preferred)
  • Hands-on Shopify experience (required)
  • Experience with multi-channel selling :
  • Shopify
  • Facebook Marketplace / Shops
  • Google Merchant Center
  • eBay (or similar)
  • Proven ability to build:
  • SOPs
  • Automation
  • Pricing systems
  • Staff workflows
  • Track record of turning chaos into structure

Candidates without hands-on system-building experience will not be considered.

What You Will Own

1. E-Commerce Architecture & Platforms

  • Own Shopify as the core platform
  • Design channel integrations and inventory sync
  • Structure collections, tags, metafields, and feeds
  • Ensure systems work for high-volume, mixed-condition inventory

2. Process & SOP Development (Primary Focus)

Build repeatable, documented processes for:

  • Intake → pricing → listing → publishing
  • Online vs in-store pricing rules
  • As-Is vs warrantied items
  • Inventory aging and automated price drops
  • Pickup, delivery, and shipping workflows

Your goal: Staff can execute without improvising.

3. Automation & Efficiency

  • Reduce manual work through automation
  • Eliminate duplicate entry
  • Implement tools that support scale
  • Design systems that can handle truckload inventory

4. Pricing & Margin Control

  • Build pricing logic based on:
  • Cost
  • Market comps
  • Speed-to-sale
  • Protect margins while maintaining urgency
  • Lock pricing rules so they’re followed consistently

5. Training & Handoff

  • Train internal staff to run the system
  • Create documentation and playbooks
  • Build a transition plan to full-time execution
  • Prepare the system for additional store locations

What “Hands-On” Means Here

  • You are configuring platforms yourself
  • You are writing SOPs, not just recommending them
  • You are testing workflows live
  • You are training staff directly
  • You are fixing problems in real time

This is operator work , not advisory work.

Engagement Structure (Typical)

  • 2–3 days per week
  • 90–120 day initial engagement
  • Heavy build phase → lighter optimization phase
  • Option to extend or convert later

Compensation (Market-Appropriate)

  • Monthly fractional retainer
  • Performance incentives tied to:
  • Online revenue
  • System completion milestones
  • Clear scope and outcomes (no fluff)

Success Looks Like

  • A fully functional e-commerce system
  • Staff executing without constant oversight
  • Online sales flowing across channels
  • SOPs documented and enforced
  • A system ready to replicate across locations

Why This Role Exists

To build the machine —not just run it.

Once the system exists, ownership should never have to ask:

“Why isn’t this working?”

Job Tags

Full time, 2 days per week, 3 days per week,

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